AI is easier if you
just start building.

Amy Bonsall

Get in touch

You're using AI.
Just not yet in the ways that change what's possible.
The first step is missing.
And you don't have time to figure it out.

What we do

Build
together.

i.

Find what's heavy

Something is making AI feel too big to start. We find it — in your context, with your team, on your timeline.

ii.

Make it light

We build something genuinely useful in session one. Not a demo. Something real.

iii.

Build from there

Each light action shows the next one. You set the pace. Before long, the bigger moves come into view.

Build something real — a light action.
Small enough to start, useful enough to matter.
Before long, you can see the big moves you couldn't have imagined from where you were standing.

What fluency opens up

Capability
compounds.

  • A team that sees you building with AI — and gives itself permission to do the same
  • Offers and capabilities you couldn't have imagined before you started
  • Weight off your shoulders (and your team's) through processes reimagined and tools you didn't think to dream of

I'm Amy Bonsall. I build in AI every day, and I know where the doors are. I help leaders walk through them.

Get in touch
Amy Bonsall
About Amy

Twenty years of building alongside leaders.

I spent a decade at IDEO helping leaders move on things that felt too big to start — new markets, new capabilities, new ways of leading through uncertainty. AI is that problem right now. I founded Light Actions to bring that same approach to leaders who are ready to move but don't know where to begin.

IDEOVenture Design Leader
Old NavyVP New Ventures
HBRContributing author
SpeakerSXSW, Vivid Sydney, Private Keynotes

Ready to build?

Tell me what's feeling heavy. We'll find the light action.